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Solid and Powerful Internet Marketing Strategy

Summary by:MyBecause
Article writing is the most powerful Internet Marketing strategy of all. Well written articles attract highly targeted traffic to your web site. There are still only a relatively small number of Internet Marketers who actually understand why article marketing is such a powerful strategy for marketing.
Listed below are 7 very valid reasons why Internet Marketers should write articles on a regular basis.
1. Free Advertising When an article has good content (valuable information) you are providing service to readers who are searching for specific information. It costs you absolutely no money to get your article published on the Internet.
2. Your Name Becomes Known Informative articles, with your name attached as the author, attracts attention.
3. You Establish a Reputation By providing excellent, relevant and original articles you create a good impression on your prospects.
4. Get Natural Traffic Well written articles that are keyword rich can greatly improve search engine rankings for you.
5. Link Popularity To Your Site Increases By simply submitting your articles to other sites, and including your name and link in the resource box, you will automatically get link partners.
6. Enhance Your Credibility Articles do receive feedback from others. When you gain more credibility you will also be drawing in more prospects.
7. Long Term Profit Once your article is published on the Internet, in e-zines, article sites, on someone''''s blog or website, it usually stay there forever.
Article marketing is a very solid and powerful Internet Marketing strategy.
Solid and Powerful Internet Marketing Strategy Originally published in Shvoong: http://www.shvoong.com/books/1757468-solid-powerful-internet-marketing-strategy/

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Best Marketing Strategy of the Year

Summary by:arvindkatoch
Recently the marketing strategy of a publishing house in India is very successful. Even recently they have celebrated their success. Definitely this is the master pieces of marketing strategies. This strategy has giving full emphasis to the psychology of Indians. This publishing house is none other than Reader’s Digest.
Reader digest is already a successful name in India. Therefore it is easy to accept any offer from it. In the end of last year, people received mails or letters from Reader digest, telling they are chosen lucky winner for entering Reader digest Sweepstakes draw. In addition they are also entitled to 40% discount in subscription of Reader Digest and one to three free gift depending upon draw.
If reader digest is saying this. Therefore it looked genuine offer. More over 40% discount on reader digest is good offer. This entry allows a person three benefits first entry into a sweepstakes draw, second discounted reader digest and third is one to three free gifts. This mail and letter further offer if you subscribe know, then you will definitely get three gifts.
This strategy helped the Reader digest to increase its base in India comprehensively. Success rate you this market strategy is very high. Strategy does not stop here. When one opt for reader digest subscription, he was sent a entry form for draw to be sent back to Reader digest. Here again are more offers. If one choose to buy from the set of Reader digest books, then we can increase his sweepstakes entry.
If the person does not have money to buy these expensive books, the he can do the part payment in installments. In this way, these book come in the paying capacity of many. Things does not stop here, You got one more offer with book to enhance you chance for draw. This circle goes on continuously. Reader digest result in getting much more sales.
People does not default payments, because with the reminder of payments, a new letter for increasing their entry is sanded. This result’s in pretty handsome sales and return payment. In India people are very favorable for lotteries. If someone allows them to get more then 1 crore, so without paying for tickets. They are most happy.
But there are flaws in strategy. First the gifts are not the up to mark. Secondly it is more of sale and less of draw. Reader had claimed that draw will be done in the month of August 2005. But still up to September there is no news of it. Secondly strategies are defined properly. We got the repeated entries for same draw. Coordination among different departments is also poor.
Best Marketing Strategy of the Year Originally published in Shvoong: http://www.shvoong.com/f/internet-and-technologies/16382-best-marketing-strategy-year/

Marketing Humans

Summary by:arvindkatoch
I am writing this article with the great concern for mans and women working in the marketing. For them life is not as simple as for us. Life goes much faster for them and the main thing is that they have no time to recognize it. Now I am sharing the story of Mr. Anad (Changed name).
In early twenties Anad found himself very lucky, when he was offered a job of marketing by the leading pharma companies. He was very lucky among his friends to get the one of highest salary. In starting every thing looks very rosy for him.
Within the two years of starting the job he became the top performer and hot topic for every body’s discussion. He started enjoying all this. His manager always goes on praising him in front of every body. Now he was not the same Anad.
He started believing himself, something above others. He believes, he could do any sales at any time. With the achievement of sales he also started getting handsome incentives. He starts living lavishly. Joined exclusive clubs, got good house and a car.
In meantime five years passes. Still he remains the topper. But things started changing slowly. He was now a married and had two children’s. Now his income was nearly same what he requires. Two more years’ passed as such.
What things had started changing slowly, By becoming harder for him. Targets starts increasing and expenditure of the family was also increasing .Now he was not the same Anad who spends lavishly. Things were not like past. Competition was becoming more and more tough. Newer and newer challenges were coming every day.
Now the problem with Mr. Anad was that he had not updated himself regularly. He didn’t now computer and the latest innovations. He had not updated himself with the latest skills. All these challenges slowly started breaking his base. His customers started going away from him.
After next two year actual problem starts coming. His sale targets were much more then his actual performance. To retain his position as performer, he started putting his salary into the work. This started the erosion of his money. He starts losing his savings. He goes on doing this thing for next five year. At the end of five year, he was a person with large target and less base. He has nearly lost his all savings.
Here started his real test. Achievement of target becomes nearly impossible. So he starts missing targets, first by 10 %, then by 20% and finally by 50%. Here started his bad days. Now he was not the same performer for the company. Nobody praises him any more. Friends also started turning away from him. Companies’ pressure started coming on him. In the company eyes, he becomes parasite. They start humiliating him in the meetings in front of every body.
This all things were very tough for him. Person, who was the hot topic of every body, was not liked any more. His 16 yrs of carrier starts looking like nothing for him. To accept this reality was very difficult for him. He started becoming a irritable person.
www.geocities.com/arvindkatoch1
Marketing Humans Originally published in Shvoong: http://www.shvoong.com/f/humanities/16015-marketing-humans/

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